A training session on digital marketing was held in March for the staff of DIH IDEMO at the Innovation Center Banja Luka.

Lecturer Borislav Vukojević conducted three sessions, each lasting four and a half hours. The final day of the training was held online. Participants were able to learn about digital marketing, SEO and SEM, content marketing, email marketing, social media marketing, tools, and similar topics.

IDEMO is one of the supported digital innovation hubs, consisting of the Innovation Center Banja Luka, the Development Agency of the Republic of Srpska, the Chamber of Commerce of the Republic of Srpska, the Faculty of Electrical Engineering Banja Luka, and the Enterprise Development Agency EDA. The goal of DIH IDEMO is to provide expert support to small and medium-sized enterprises in the process of digital transformation.

Representatives of all consortium members participated in the training.

DIH IDEMO is supported within the EU4DigitalSME project, jointly funded by the European Union and the Federal Ministry for Economic Cooperation and Development of the Federal Republic of Germany (BMZ), aimed at establishing and supporting the development of digital innovation hubs (DIH) in Bosnia and Herzegovina. The project is implemented by Deutsche Gesellschaft für Internationale Zusammenarbeit GmbH (GIZ).