One of the participants in the AI FORWARD project was Biljana Jakšić, who, together with her team, enrolled in the training programme with the aim of enhancing their existing knowledge, developing new skills, and preparing their business for the changes brought by artificial intelligence.

As a marketing professional in the dental industry, Biljana closely follows the growing application of AI tools across various business functions—from content creation and improving client communication to process automation and market analysis. As she points out, gaining an early understanding of these technologies is becoming essential for successful business operations, as AI is evolving at an exceptional pace and requires continuous learning and adaptation.

Through the AI FORWARD training programme, participants had the opportunity to acquire practical knowledge on the application of artificial intelligence in modern business, with a focus on concrete tools, business processes, and the opportunities that AI already offers companies across various sectors.

The AI FORWARD project is implemented with the financial support of the European Union and the Government of the Federal Republic of Germany (BMZ). It is supported under the EU Initiative for Private Sector Development (EU4PSD), which is part of the broader GIZ SEDEP programme, also co-financed by the Swiss Government.